Video Marketing Tips - Creating A Video That's Worth Your Investment
Set a realistic budget for the video. Again Motioney
Review your production company can help here by explaining what is achievable. We work to a fixed cost with most projects but it is worth building a contingency into the budget for things like bad weather, illness and logistical issues. Once the brief and budget are agreed we can start on the script itself. This needs to be kept to a manageable size. People tend to forget video is a visual medium so you have to allow time for the images, music and graphics. As a rough guide a single A4 page of dialogue, double line spaced will be around two minutes of finished video.
The visual requirements will be addressed through the storyboard. It is at this stage that many of the challenges will be uncovered for the first time and you will start to think more about locations vs studio, numbers of presenters, stock footage, sound etc., and you may need to revisit the script as a result. The quality of a presenter and/or actors can make or break a production. You may prefer to do the presentation yourself or work with a colleague, but be warned even the most accomplished salesman can look amateur in front of a camera. I always recommend a screen test, that way you can be sure the presenter is acceptable to everyone and avoid costly reshoots.
Once you have established a Facebook page for your company and developed it to its fullest capability, target other aspects to gain a broader outlook and audience base. Every single aspect of your page should be used, including photos. The photo section is a huge part of your page. With a compilation of photos, you are giving your company a face and essentially humanizing your company. The viewers are able to see who is a part of your company and who has what role. In a sense, this provides the viewers with a bit of inside knowledge that is better understood through a picture. A picture does portray a thousand words making it worth the while to post pictures to your page.
Start posting photos immediately. It is necessary to establish a good background of photos in order for the viewer to see what is currently going on and what has previously gone on as well. Post a variety of photos, not just from one event. When posting photos, if it pertains, tag real individuals in the photos to gain a new audience base. It will attract others to see what is occurring on your page and what your page has to offer.
The visual requirements will be addressed through the storyboard. It is at this stage that many of the challenges will be uncovered for the first time and you will start to think more about locations vs studio, numbers of presenters, stock footage, sound etc., and you may need to revisit the script as a result. The quality of a presenter and/or actors can make or break a production. You may prefer to do the presentation yourself or work with a colleague, but be warned even the most accomplished salesman can look amateur in front of a camera. I always recommend a screen test, that way you can be sure the presenter is acceptable to everyone and avoid costly reshoots.
Once you have established a Facebook page for your company and developed it to its fullest capability, target other aspects to gain a broader outlook and audience base. Every single aspect of your page should be used, including photos. The photo section is a huge part of your page. With a compilation of photos, you are giving your company a face and essentially humanizing your company. The viewers are able to see who is a part of your company and who has what role. In a sense, this provides the viewers with a bit of inside knowledge that is better understood through a picture. A picture does portray a thousand words making it worth the while to post pictures to your page.
Start posting photos immediately. It is necessary to establish a good background of photos in order for the viewer to see what is currently going on and what has previously gone on as well. Post a variety of photos, not just from one event. When posting photos, if it pertains, tag real individuals in the photos to gain a new audience base. It will attract others to see what is occurring on your page and what your page has to offer.
Comments
Post a Comment